Goal: Crafting a Brand Narrative for Lofts on Kent: Unlocking Untapped Potential

Strategic Approach:
I developed a comprehensive brand identity and marketing strategy for La Rosa Lofts, a historic Brooklyn warehouse, to present to the developer. My goal was to capture the building’s unique industrial charm and appeal to established creatives. I conceptualized three distinct design directions, incorporated feedback, and created a targeted marketing plan to reach qualified buyers.

Result: Established trust and recognition with the developer, positioning Compass Marketing for future new developments.

Goal: Orchestrating an Artful Sale: Captivating High-Net-Worth Art Aficionados at 955 5th Ave

Strategic Approach:
I developed and executed a targeted marketing strategy to showcase 955 5th Ave to high-net-worth art collectors. My approach included:

Geo-fencing digital ads during Art Basel and at prominent art institutions

Creating hyperlocal print ads

Implementing a cohesive marketing strategy across all channels

I focused on highlighting the apartment’s suitability for displaying art, leveraging its proximity to major art venues to attract a niche demographic.

Result: Increased qualified buyer inquiries by 40%, attracting interest from out-of-state buyers, including those from Miami.

Goal: Coast-to-Coast Brand Domination: Transforming Jitney Buses into Mobile Luxury Showcases

Strategic Approach:
I conceptualized and contributed to the execution of a high-impact branding initiative, transforming jitney buses into mobile billboards for brand exposure between NYC and Montauk. My role included:

Contributing to the design concept of eye-catching bus wraps

Collaborating with the advertising agency to secure prime placement

Ensuring the campaign ran during peak season (Memorial Day to Labor Day) to maximize exposure

Result: Generated over 2.5M impressions throughout the summer, leading to a 20% increase in website traffic and a 15% boost in lead inquiries from target markets.

Goal: Forging a Legacy: Building a Unified Brand for Two Real Estate Powerhouses

Strategic Approach:
I led the brand development process for the merger of two top real estate clients, creating a unified brand that resonated with their discerning clientele and attracted new business. My contributions included:

Proposing multiple brand directions and facilitating client feedback

Overseeing the execution of the chosen brand identity

Planning a high-impact launch event

Developing personalized client communications

Implementing high-visibility out-of-home advertising (bus shelter ads, wheat pasting)

Result: Helped grow total sales from $31.67 million to over $50 million in 2024, driving a 25% increase in new client acquisitions within the first six months of rebranding.

Goal: Cultivating Digital Prestige: Elevating Luxury Real Estate Through Strategic Instagram Growth

Strategic Approach:
I developed and implemented a strategic Instagram content plan to grow a luxury real estate account, focusing on maximizing organic reach and engagement. My strategy included:

Creating engaging in-feed and story content

Establishing a consistent posting schedule

Integrating strategic links to drive traffic to key digital channels

Utilizing cross-promotion across Compass accounts to expand reach

Tracking performance metrics to optimize the strategy

Result: Spearheaded a social media initiative that led to a 185% increase in Instagram engagement, a 75% rise in follower growth, and a 20% increase in website traffic from social media referrals.

Goal: Capturing Attention, Driving Results: Leveraging the Power of Video for a Top-Producing Agent

Strategic Approach:
I developed and executed a video marketing strategy to maximize exposure for top-producing clients. My role involved:

Writing the video strategy and overseeing content creation

Ensuring the videos showcased the agent’s expertise and personality

Managing the distribution of video content across digital channels and social platforms

Tracking performance metrics to optimize the campaign and drive traffic to the agent’s website and social profiles

Result: The video campaign generated 100K+ views across platforms, a 30% increase in engagement, and a 12% uptick in direct inquiries from prospective buyers and sellers.